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LAND ROVER
70 YEAR ANNIVERSARY
While Land Rover gained a loyal following, Chinese consumers have yet to understand what the brand stands for.
To truly be great here, China needed to know…Land Rover’s story. And its 70th jubilee was the perfect opportunity to express our Above and Beyond spirit. Here’s how...
By showing how far 70 years can take you. We created an integrated campaign consisting of a film that conveyed Land Rover’s adventurous vision and ambition, and the dreamers who shared it:
Kids. Their imaginations matching Land Rover’s achievements over the last 70 years.
Agency - Spark44 Shanghai
ECD / creative - Yu Kung
Creative - Bob Paschen
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